Trabzonspor Unveils World's First NFC-Enabled Football Team Jerseys!
Trabzonspor is making history with its new season jersey launch, introducing the first and only football team jerseys featuring Near Field Communication (NFC) technology in the world. The launch consists of two separate films. While the campaign's first film is broadcast on Trabzonspor's social media channels, the second film reaches fans through the NFC-enabled jerseys.
The opening film takes place at TS Club. Seray Kaya, Seren Uzun, and Haci Ahmet Ak are seen choosing jerseys, and they are joined by legends Ali Kemal Denizci, Necati Özçaglayan, Turgay Semercioglu, Hami Mandirali, and Bican Tibukoglu from the U-19 team. The film not only introduces this technology but also engages the audience.
To watch the second film, fans are asked to scan the crest on the jersey with their phones. The film embedded in the jersey reveals the core emotion at the heart of the campaign.
Starting with the U-19 team, the story remembers and honors Samil Ekinci, Ahmet Suat Özyazici, Özkan Sümer, Osman Türk, Salih Erdem, Nizamettin Algan, Volkan Konak, Kazim Koyuncu, Ahmet Minguzzi, Eren Bülbül, and many others.

Credits
Advertiser: Trabzonspor
Agency: judo
Creative Director: Kagan Küçük
Creative Team: Berna Çubukçu, Tibet Abaci, Gürol Dinneden, Utkucan Yazici
Client Relations: Cihan Ziya Gediz, Merve Alp
Production Company: Caravan Films
Director: Bedran Güzel
DoP: Soykut Turan
Editor: Fono Film, Turgut Erdogan
Music: Kalan Müzik, Niyazi Koyuncu
Media Agency: Native Media
Media Agency Representative: Selim Yücel